Superfast Business: Top Tips for Growing Sales through the Web (Christchurch)
Event on 2014-02-25 09:30:00
The digital age is well and truly upon us and it is having a dramatic effect on how our customers find out about and buy goods and services. There has been a huge increase in on-line sales and this trend is set to continue as customers with smart phones and tablets increasingly click to browse and buy.
Many businesses can see the opportunity offered by being on-line but are unsure about how to keep up in the fast moving world of digital marketing. Having a web site is just the starting point. If you are wondering how to make the most of this investment to drive up sales then this free seminar is for you. Our expert speaker, David Lakins of Key Multimedia, will give you the latest insights into how you can use the full range of digital tools to both win and keep customers on-line.
The topics covered in this seminar include:
- Search Engine Optimisation (SEO) – what’s new in the search landscape now Panda & Penguin are here!
- Mobile marketing – your customer’s take their smartphones everywhere – so now is the time make sure your business is visible
- The power of e-newsletters – why E-shots are still an effective means of connecting with your customers
- Google Analytics & Gaining customer insights – why measurement is so important to online success
- Social Media – to tweet or not to tweet? How social media has changed the way we do business
- Managing your on-line reputation – what are the implications of a poor on-line reputation and why Google has very much become your new home page
- Online Advertising – Using Pay-Per-Click (PPC) and Facebook advertising to target new customers with pinpoint accuracy
This workshop is aimed at small and medium sized businesses, decision makers, IT and marketing professionals based in Dorset.
Please note this event is funded by the European Regional Development fund and there is an eligibility criteria for attendance. Please see www.superfastbusiness.co.uk for more information.
at The Captains Club Hotel
Wick Ferry
Christchurch, United Kingdom
Superfast Business: Top Tips for Growing Sales through the Web (Christchurch) is a post from: the cloud harvester
